There are some films that can’t be marketed by traditional means Woollen is the trailer auteur to whom auteurs turn for a nontraditional solution. The trailer for Todd Field’s “ Little Children,” which used the sound of an oncoming train in lieu of music? That was Woollen, too. The brilliantly odd trailer for the Coen brothers’ “ A Serious Man,” punctuated by a rhythmically recurring shot of Fred Melamed bouncing Michael Stuhlbarg’s head off a chalkboard? That was Woollen.
This was not unusual for Woollen, who is known for producing iconic, inventive mood-piece trailers for tough-to-market, tougher-to-summarize films by such directors as Terrence Malick, Steven Soderbergh, Michel Gondry, and Alejandro González Iñárritu. The story of the cover-song trend in movie trailers began nine years ago, when the veteran trailer editor Mark Woollen found himself grappling with a difficult assignment.
Every story, as movie trailers never tire of informing us, has a beginning.
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